Effective Date: January 1, 2025
Last Reviewed: July 4, 2026

Liv to Travel is committed to protecting your privacy and handling personal information responsibly. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information in connection with our travel planning, booking, communication, marketing, and related professional services. This policy is intended to comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy laws.

1. Information We Collect

Liv to Travel may collect personal information that is reasonably necessary to provide travel planning, booking, client communication, insurance facilitation, marketing, administrative, and related services. This may include:

Full name, date of birth, and contact information (email address, telephone number, mailing address)
Travel preferences and special travel requirements
Health or accessibility requirements voluntarily disclosed to us
Dietary restrictions
Passport information, visa information, and other travel documentation
Emergency contact information
Travel insurance selections and related information necessary to facilitate insurance purchases
Payment information required to process travel arrangements
Feedback, testimonials, reviews, photographs, videos, or other content voluntarily provided by clients
Website usage information, including cookies, IP addresses, device information, and browsing activity

Health, accessibility, dietary, insurance, or other sensitive information is collected only where voluntarily provided by the client or where reasonably necessary to arrange requested services.

We do not collect personal information beyond what is reasonably required for the purposes described in this policy, unless otherwise permitted or required by law.

2. How We Use Personal Information

Personal information is used only for legitimate business purposes connected to the services requested by clients or prospective clients.

We may use your information to:

Research, plan, and book travel arrangements
Communicate travel updates, confirmations, invoices, and travel documents
Provide personalized travel recommendations
Facilitate travel insurance purchases and related documentation
Process payments and manage supplier transactions
Deliver itineraries and travel information through client platforms
Respond to inquiries and provide customer support
Comply with legal, regulatory, accounting, and record retention requirements
Improve our services and client experience
Deliver marketing communications where permitted by applicable law

2A. Credit Card Information and Payment Security

Liv to Travel collects payment information only when necessary to process authorized travel transactions, supplier payments, service fees, insurance purchases, or related charges approved by the client.

Payment information may be collected through secure electronic forms, payment platforms, supplier systems, or other approved methods.

Liv to Travel does not store full payment card details unless expressly authorized and reasonably necessary for an approved payment schedule or other authorized transaction purpose. Payment information may be handled through secure third-party systems, supplier platforms, or payment processors.

Limited payment-related information may be retained where necessary for:

An approved payment schedule
Supplier payment arrangements
Chargeback defence
Legal or regulatory requirements
Future use authorized by the client

Reasonable safeguards are implemented to protect payment information from unauthorized access or disclosure.

2B. Third-Party Technology Providers

Liv to Travel uses third-party software platforms, suppliers, and service providers to support travel planning, booking, itinerary management, communication, marketing, payment processing, insurance facilitation, customer support, and business administration.

These may include, but are not limited to:

Tern
Microsoft 365
MailerLite
Travel insurance providers and insurance application platforms
Payment processors
Customer relationship management (CRM) systems
Airlines, cruise lines, hotels, resorts, tour operators, vacation rental companies, and other travel suppliers

By engaging Liv to Travel’s services, you consent to the collection, storage, processing, and transfer of personal information through these systems where reasonably necessary to provide travel-related services.

Liv to Travel takes reasonable steps to work with reputable providers; however, we are not responsible for the privacy practices, system outages, service interruptions, data breaches, or security incidents of third-party providers beyond our control.

2C. Artificial Intelligence and Automation Tools

Liv to Travel may use artificial intelligence, automation tools, and similar technologies to assist with:

Travel research
Itinerary development
Communications
Administrative functions
Marketing activities
Document preparation

Personal information may be processed through third-party technology providers for these purposes, where reasonably necessary.

Liv to Travel takes reasonable steps to limit the personal information shared with AI or automation tools and avoids using highly sensitive information in such tools unless reasonably necessary to provide requested services.

Liv to Travel does not use AI to make automated booking decisions, replace professional judgment, or independently determine travel recommendations. All recommendations, planning decisions, and bookings remain subject to human review and oversight.

2D. Storage or Processing Outside Canada

Some suppliers, technology platforms, and service providers used by Liv to Travel may store or process personal information on servers located outside Canada.

As a result, your information may be subject to the laws of foreign jurisdictions and may be accessible by foreign governments, courts, law enforcement agencies, or regulatory authorities in accordance with applicable laws.

Liv to Travel makes reasonable efforts to work with service providers that maintain appropriate privacy and security safeguards.

3. Consent

By providing personal information to Liv to Travel, requesting information, submitting an inquiry, receiving a quote, purchasing travel services, or otherwise engaging our services, you consent to the collection, use, disclosure, and storage of personal information as described in this Privacy Policy.

You may withdraw consent at any time by contacting Liv to Travel in writing, subject to legal, contractual, regulatory, supplier, accounting, or operational requirements.

Withdrawing consent may limit our ability to provide certain travel services.

3A. Marketing Communications

Where permitted by applicable law, and where consent has been obtained or is otherwise permitted, you may receive marketing communications from Liv to Travel, including:

Travel offers
Destination information
Business updates
Promotional communications
Travel-related newsletters

You may withdraw consent and unsubscribe from marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.

Withdrawal of marketing consent will not affect operational communications relating to:

Existing quotes
Booked travel services
Invoices
Travel documents
Insurance documentation
Other requested services

4. Disclosure to Third Parties

Liv to Travel may disclose personal information to travel suppliers, insurance providers, payment processors, technology platforms, professional advisors, regulatory bodies, or other service providers where reasonably necessary to provide services, complete transactions, comply with legal obligations, or protect our legitimate business interests.

Some travel suppliers may require personal information as a condition of quoting, booking, confirming, modifying, or servicing travel arrangements.

Examples include but i :

Airlines
Cruise lines
Hotels and resorts
Tour operators
Transportation providers
Vacation rental providers
Travel insurance companies
Payment processors

Liv to Travel does not sell or rent personal information.

Third-party suppliers operate under their own privacy policies and practices. Liv to Travel is not responsible for those privacy practices.

5. Data Storage and Protection

Liv to Travel uses reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, collection, use, disclosure, alteration, loss, theft, or misuse.

Information may be stored in password-protected systems, encrypted platforms, secure cloud-based services, supplier systems, and other commercially reasonable environments.

Access to personal information is limited to individuals who require access to perform their duties.

Personal information is retained only as long as reasonably necessary to fulfill the purposes for which it was collected, complete the requested services, satisfy supplier or legal obligations, support accounting and business records, resolve disputes, or comply with applicable law.

Requests for deletion may be limited where information must be retained for legal, regulatory, accounting, contractual, supplier, insurance, fraud prevention, dispute resolution, or business record purposes.

5A. Security Incidents

Although Liv to Travel takes reasonable steps to protect personal information, no method of electronic transmission or storage can be guaranteed completely secure.

If a privacy breach occurs and notification is required under applicable law, including where there is a real risk of significant harm, affected individuals and/or applicable regulators will be notified in accordance with legal requirements.

5B. Client Portal and Travel Documents

Liv to Travel may provide itineraries, travel documents, invoices, supplier information, travel updates, and other travel-related materials through:

The Tern for Travellers platform
Mobile applications
Email
Other electronic delivery methods

Clients are responsible for reviewing information delivered through these channels, maintaining accurate contact information, and promptly advising Liv to Travel of any errors, omissions, or changes.

Clients who choose not to use the Tern for Travellers platform acknowledge that they may have reduced access to itinerary details, travel documents, updates, alerts, and travel information made available by Liv to Travel.

6. Cookies and Website Tracking

Liv to Travel’s website may use cookies, analytics tools, and similar technologies to improve website functionality, understand visitor activity, and enhance the user experience.

These technologies may collect information regarding website usage, device information, browsing behaviour, and traffic patterns.

Users may disable cookies through their browser settings, although certain website features or functionality may be affected.

7. Your Privacy Rights

Subject to applicable legislation, you may:

Access your personal information
Request corrections to inaccurate information
Withdraw consent for certain uses of personal information
Request information about how personal information has been used or disclosed
Request deletion of personal information where legally permissible

Requests may be submitted in writing using the contact information provided below. Liv to Travel may be required to verify your identity before responding to certain requests.

8. Children’s Privacy and Minors

Liv to Travel does not knowingly collect personal information directly from individuals under 18 years of age without appropriate parental or guardian consent.

When travel arrangements involve minors, personal information is collected only as reasonably necessary to facilitate the requested travel services, meet supplier requirements, comply with legal or border requirements, and support the safe and proper delivery of travel arrangements.

The individual providing personal information for a minor confirms that they are the parent, legal guardian, or otherwise authorized person permitted to provide that information.

8A. Testimonials, Reviews, and Media

Liv to Travel may request permission to use client testimonials, reviews, photographs, videos, social media content, or other voluntarily provided materials for promotional or business purposes.

Identifiable client photographs, videos, testimonials, reviews, or personal information will not be used for marketing purposes without consent.

Clients may withdraw consent for future use of their content by contacting Liv to Travel in writing.

Withdrawal of consent will not affect marketing materials already published prior to the withdrawal request.

9. Third-Party Links

Liv to Travel’s website, emails, client documents, or communications may contain links to third-party websites or platforms for informational, booking, payment, insurance, or supplier-related purposes.

Liv to Travel is not responsible for the content, availability, accuracy, security, or privacy practices of third-party websites, platforms, or supplier systems.

We encourage users to review the privacy policies of any third-party websites they visit.

10. Updates to This Policy

Liv to Travel may amend or update this Privacy Policy at any time to reflect changes in our services, business practices, technology, legal requirements, or privacy obligations.

The most current version will be made available through our website or upon request and will indicate the effective date and revision date where applicable.

Continued use of Liv to Travel’s services after updates are posted or provided constitutes acceptance of the revised Privacy Policy.

11. Contact Information

Privacy-related questions, access requests, correction requests, withdrawal of consent, or complaints may be directed to Liv to Travel’s privacy contact:

Olivia Wall
Liv to Travel
Email: olivia@livtotravel.ca

Business Number: 905-933-7975
Location: Niagara, Ontario, Canada